The viral marketing campaigns online for The Dark Knight are absolutely brilliant, it expand awareness. The online version of the fictional newspaper arrived and was follows by numerous websites, including a defaced Joker version called “The Ha Ha Ha Times” it has a large awareness of the city. Few of the hardcore fans have been keeping track and they’ve got one hell of reward – they’re members of Joker’s army.
Dark Knight - Viral Marketing Campaign
Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.
This viral marketing for The Dark Knight is really getting quite "real" and that’s mean that it is really picking up and getting tangible and it’s a brilliant way to nurture fan loyalty and gain immense buzz.
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