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2009年7月17日 星期五
2009年7月13日 星期一
The Six Principle of Viral Marketing VS Hotmail.com - 3
5) Utilizes existing communication networks
People sign up for their own free e-mail service, and then telling to their close network of friends, family, and associate. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships.
6) Takes advantage of others' resources
Some viral marketing plans use others’ resources to get the word out, such as affiliate programs, Hotmail.com give away free Web e-mail service propels the message still wider to their own ever-increasing circles of friends and associates.
Carefully to design the viral marketing strategy it’s the powerful way to increase increase your business exponentially.
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
People sign up for their own free e-mail service, and then telling to their close network of friends, family, and associate. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships.
6) Takes advantage of others' resources
Some viral marketing plans use others’ resources to get the word out, such as affiliate programs, Hotmail.com give away free Web e-mail service propels the message still wider to their own ever-increasing circles of friends and associates.
Carefully to design the viral marketing strategy it’s the powerful way to increase increase your business exponentially.
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
The Six Principle of Viral Marketing VS Hotmail.com - 2
2) Provides for effortless transfer to others
Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com". A short and clear message can be easily to transmit without degradation.
3) Scales easily from small to very large
Message spread like wildfire the transmission method must be rapidly scalable from small to very large. Hotmail.com used this element to attract netizen to use this free e-mail service, then stand back while people e-mail to their own network of friends and associates.
4) Exploits common motivations and behaviors
Design a marketing strategy that builds on common motivations and behaviors for its transmission, hotmail.com targeted “Who see the message” and encourage netizen to forward their e-mail to others for attracting use.
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com". A short and clear message can be easily to transmit without degradation.
3) Scales easily from small to very large
Message spread like wildfire the transmission method must be rapidly scalable from small to very large. Hotmail.com used this element to attract netizen to use this free e-mail service, then stand back while people e-mail to their own network of friends and associates.
4) Exploits common motivations and behaviors
Design a marketing strategy that builds on common motivations and behaviors for its transmission, hotmail.com targeted “Who see the message” and encourage netizen to forward their e-mail to others for attracting use.
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
The Six Principle of Viral Marketing VS Hotmail.com - 1
What is virus? What does a virus have to do with marketing? It is because virus doesn’t even have to mate, it just replicates, again and again with geometrically increasing power, doubling with each iteration, in a few short generations, a virus population can explode.
With refer to my first post: The Classic Viral Marketing – Hotmail.com, it can show how successful the viral marketing strategies used. Briefly, we can see in the six basic elements as below:
1) Gives away products or services
"Free" is the most powerful word in a marketer's vocabulary. Hotmail.com is the first Web-based e-mail services which away free e-mail addresses and services. "Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster. They may not profit today, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives".
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
With refer to my first post: The Classic Viral Marketing – Hotmail.com, it can show how successful the viral marketing strategies used. Briefly, we can see in the six basic elements as below:
1) Gives away products or services
"Free" is the most powerful word in a marketer's vocabulary. Hotmail.com is the first Web-based e-mail services which away free e-mail addresses and services. "Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster. They may not profit today, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives".
Reference: http://www.wilsonweb.com/wmt5/viral-principles-clean.htm
2009年6月28日 星期日
The Dark Knight - Viral Recap....
The Dark Knight Viral Phone Message
Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.
This viral marketing for The Dark Knight is really getting quite "real" and that’s mean that it is really picking up and getting tangible and it’s a brilliant way to nurture fan loyalty and gain immense buzz.
The viral marketing campaigns online for The Dark Knight are absolutely brilliant, it expand awareness. The online version of the fictional newspaper arrived and was follows by numerous websites, including a defaced Joker version called “The Ha Ha Ha Times” it has a large awareness of the city. Few of the hardcore fans have been keeping track and they’ve got one hell of reward – they’re members of Joker’s army.
Dark Knight - Viral Marketing Campaign
Why So Serious?
Gave comic book fans and mainstream movie goers the chance to live in the world of The Dark Knight. Creating social media campaigns allowing users to interact with the buzz will create more viral mania than ever for future movies.
This viral marketing for The Dark Knight is really getting quite "real" and that’s mean that it is really picking up and getting tangible and it’s a brilliant way to nurture fan loyalty and gain immense buzz.
2009年6月25日 星期四
The Classic Viral Marketing - Hotmail.com
What comes to mind when you hear or see the term Viral Marketing? A virus? Something spreading like wildfire? Something that is multiplying out of control?
However Viral Marketing has nothing to do with medicine. The term appropriately describes a method of business promotion that can increase your business exponentially. In other words, it can expose your business to a lot of people in a very short time.
The classic example of Viral Marketing is Hotmail.com, one of the first free web-based e-mail service, was started by Sabeer Bhatia and Jack Smith in 1996. Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend and family. Hotmail grew its subscriber base from zero to 12 million users in 18 months, and today the number of Hotmail subscribers worldwide has exceeded 65 million. Moreover, Hotmail became the largest email provider in several countries, like Sweden and India.
We were amazed at how quickly Hotmail spread over the global network. The rapid adoption pattern was that of a network virus. People typically send e-mails to their associates and friends, both geographically close and scattered around. Therefore, people signed up the Hotmail service by the thousands each day.
However Viral Marketing has nothing to do with medicine. The term appropriately describes a method of business promotion that can increase your business exponentially. In other words, it can expose your business to a lot of people in a very short time.
The classic example of Viral Marketing is Hotmail.com, one of the first free web-based e-mail service, was started by Sabeer Bhatia and Jack Smith in 1996. Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend and family. Hotmail grew its subscriber base from zero to 12 million users in 18 months, and today the number of Hotmail subscribers worldwide has exceeded 65 million. Moreover, Hotmail became the largest email provider in several countries, like Sweden and India.
We were amazed at how quickly Hotmail spread over the global network. The rapid adoption pattern was that of a network virus. People typically send e-mails to their associates and friends, both geographically close and scattered around. Therefore, people signed up the Hotmail service by the thousands each day.
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